Vineeta Singh is an Indian entrepreneur and CEO and co-founder of Sugar Cosmetics, India’s fastest growing beauty brand with a distribution network of 35000+ branded retail outlets in more than 540+ cities. Singh was born in 1983 in Anand, Gujarat.

Vineeta Singh completed her electrical engineering studies at IIT-M and earned the bachelor’s degree in 2005. Later, she obtained an MBA from Indian Institute of Management (Ahmedabad) in 2007. During her MBA studies, in 2006, she worked as a summer intern at Deutsche Bank and rejected a job from that company despite an annual Rs 1 crore salary.

In 2007, Vineeta Singh founded her first start-up Quetzal. However, the idea of providing background verification checks to recruiters failed to succeed in this very cost-driven market. She started her second start-up Fab-Bag in 2012, a subscription platform that provided monthly deliveries of beauty products.

She is One of the sharks on the reality-show Shark Tank India, she is committed to creating products that allow every Indian woman to find a favourite and inspire them to start their own entrepreneurship journey.

In a BBC interview, She recounts that her hiring strategy is closely related to marketing, as many young Indian women in her work force create a company culture close to the target consumers. After closing a $50 million deal with private equity firm L Catterton, She characterized the company’s products as catering to the preferences of women with diverse skin tones.

In September 2022, Bollywood star Ranveer Singh invested an undisclosed amount and became a “brand evangelist” of Sugar Cosmetics.

She has been featured in Fortune 40 Under 40 List 2021, The Economic Times, Entrepreneur magazine, Times Of India, YourStory, HT Mint, and much more.